When we work together to define your organisation's Core Values, we are not going to be compiling a few generic sentences that could have been copied from Google.
All too often, company leaders pick on the stereotypical sentiments that they think their customers want to see on their reception wall like "integrity", "ethics" and "customer focussed", yada, yada!
These vanilla, empty sayings, though produced with the right sentiment, do not inspire and excite the workforce or customers, nor do they accurately articulate the deep seated sentiments that all founders and stake-holders feel deep in their souls about their business.
When you have founded a company, or been part of the early start up phase of a growing brand, you are driven by emotions and passions that are far more specific than the throw away statements we're all used to seeing.
Over the last five years, I've defined my own process to help extract those feelings and articulate them in the form of Core Values that can only be yours. Once defined and refined these values are the tool you and your team can use to deliver the message about what makes your organisation totally unique.
This process has proved transformational in it's ability to inspire the owners, the stake-holders, the staff and the customers perception of what is is that drives the company forward helps demonstrate the "WHY" of the business and what defines its culture.
Sometimes Core Values sessions aren't right for everyone, and in particular some members of your team may not be the right people to be included. To help make the right decisions about who should attend a Core Values course and be involved in the process, fill in the questionnaire to determine if it's right.
Find out who from your team should be included in developing your Core Values: